There are many reasons why retailers should have their own mobile app, in addition to their e-commerce website. While historically only the largest retailers had their own app, that doesn’t have to be the case anymore. Below are the top 5 reasons – all leading to an increase in sales - of why a small-to-medium sized business should have their own mobile app:.
Mobile apps convert at a rate 3x higher than websites do. By crafting an exceptional user experience throughout the customer journey, mobile apps are able to heighten conversion probabilities across your entire customer base.
While the customer will indeed tell you what they want from your business, they will not tell you how to craft a market-defining customer experience. Avoid premature and inadequate launches with Youshie's rule of 85.